Google Changed the Rules. Your Profile Is Now More Powerful Than Your Website.
Since Google's algorithm shift, your Google Business Profile has become the single most important piece of local marketing you own. It now feeds AI Overviews, drives map pack rankings, and often answers your customer's question before they ever click anything. An ignored profile is invisible. A managed one is a 24/7 lead machine - and most of your competitors have no idea.
Trusted by UK businesses across Scotland and beyond
What Google Changed - And Why It Matters for Your Business
Most businesses set up their Google profile once and forget about it. Since Google's algorithm update, that's now one of the most expensive mistakes a local business can make.
Your Profile Now Appears in Google's AI Overviews
Google's AI answers pull directly from Business Profile data. Incomplete or stale profiles won't be featured - that's prime free visibility you're giving away.
Regular Posts Signal to Google You're Active
Posting consistently is a trust signal. Businesses that post regularly rank higher in map results than those that don't.
Your Profile Ranks Separately From Your Website
Even if your website is on page 2, a fully optimised profile can put you in the top 3 map pack results - often more valuable than an organic ranking.
Photos and Reviews Are Now Ranking Factors
Photo volume, review recency, and your response rate directly influence where you appear in local search. Not nice-to-haves - ranking signals.
Your Competitors Are Probably Ignoring This
Most local businesses still treat their profile as a directory listing. That's your competitive advantage, right now.
Sound Familiar?
These are the problems I hear from business owners every single day. If any of these hit home, I can help.
Google is serving your profile to customers right now - and it might be sending them to the wrong number, wrong hours, or a dead address
An outdated profile doesn't just frustrate customers - it actively signals to Google your business is unreliable. Wrong info is worse than no info.
Your competitors show up in the top 3 on Google Maps and in AI Overviews. You don't. That gap widens every week
Since Google's algorithm update, map pack and AI Overview visibility has become winner-takes-all. The top 3 get the vast majority of clicks - below that, it drops off a cliff.
You haven't asked for a review in months, you're not responding to the ones you have, and Google is watching all of it
Google rewards businesses with recent, responded-to reviews. Every unanswered review - good or bad - is a missed ranking signal.
How I Fix It
A clear, proven process with no jargon and no surprises.
I Audit Your Profile From Google's Point of View
Every field, photo, category, review, and post scored against what Google's algorithm rewards right now, not what worked in 2020.
I Optimise Everything That's Holding You Back
Descriptions, categories, attributes, Q&A, photos, services, hours - the full picture, set up the way Google rewards.
I Keep It Active - Consistently
Regular posts, review responses, photo updates, and seasonal content keep your profile fresh and tell Google your business is worth ranking.
You Get a Monthly Report That Actually Makes Sense
Profile views, search queries, calls, direction requests - translated into plain English so you can see exactly what's working.
Want to Meet Me?
Book a free 20-minute profile audit call and I'll tell you exactly what your profile is doing - and what it's missing.
"Within 6 weeks of Lewis optimising our Google profile, we started appearing in the top 3 on Google Maps. Our calls from new customers went up by 80%. Absolutely worth every penny."
Fiona L.
Owner, Stirling Beauty Studio
Here Are Your Options
Clear, transparent pricing. Pick the package that fits your business, or chat to me about a custom plan.
10 Posts
Consistent posting to keep your profile active
- 10 keyword-optimised posts/month
- Profile health monitoring
- Seasonal updates
- Monthly performance snapshot
- Initial profile optimisation included
All packages include initial profile optimisation at no extra cost - you start with a profile that's already working.
All prices shown exc. VAT · Need something custom? Let's talk
Ready to Get Started?
Choose how you'd like to take the next step. No pressure, no obligation.
Frequently Asked Questions
Got questions? I've got answers.
Google's algorithm now prioritises local, verified business data more than ever. Your profile feeds AI Overviews, influences map pack rankings, and often appears before your website in search. Businesses actively managing their profiles are being rewarded - those ignoring it are disappearing. Read my Google Business Profile tips
Ideally daily - but not realistic for most owners. Consistent posting signals to Google your business is active and trustworthy. Packages start at 10 posts/month, with 20 and 30 post options for businesses that want maximum visibility. Book a call to discuss
Yes - Google uses review response rate as a direct engagement signal. Responding to every review (especially negative ones) tells Google and potential customers you're professional and attentive. It directly influences your map pack position. See my client reviews
A mix of offers, service highlights, updates, seasonal content, and keyword-rich posts matching what your local customers search for - written for Google's algorithm and real human readers, not generic filler. View my portfolio
In local search, yes. A fully optimised Google Map Pack listing often gets more visibility and clicks than a page 1 organic result. It's one of the most cost-effective ways to dominate local search without paying for ads. Learn about local SEO
Almost entirely hands-off. I handle all posting, responding, and reporting. The only time I'll need you is for the occasional photo or business update - and a quick message is all it takes. Learn more about me
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