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SEO & Web Design Scotland Travel & Tourism
Personal Tours of Scotland
A private tour operator offering personalised, bespoke guided experiences across Scotland.
About This Business
Personal Tours of Scotland is a Scottish tour company offering private, tailored guided tours across the country. Unlike larger group tour operators, they focus on creating personalised experiences for individuals, couples, and small parties — often designing bespoke itineraries around a guest's specific interests. Their clients come from across the world and typically research and book online.
What I Did
- Redesigned and rebuilt the website to better present the bespoke tour offering and convert visitors into enquiries
- Created and optimised individual pages for different tours and destinations to improve search visibility
- Ensured the site was fully mobile-optimised and fast-loading across all devices
- Carried out ongoing SEO management to maintain rankings and support new tour additions
- Provided regular content updates and website support as the business has grown
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