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SEO Management Inverness Hospitality

Inverness Palace Hotel

An iconic hotel on the banks of the River Ness in the heart of the Scottish Highlands.

About This Business

The Inverness Palace Hotel is a well-established hotel situated in Inverness city centre, offering accommodation and facilities to both leisure and business guests. As one of the most recognisable hotels in the Highlands, maintaining strong online visibility is important for attracting direct bookings and ensuring the business appears prominently in relevant local and travel searches.

What I Did

  • Reviewed and improved the hotel's Google Business Profile to ensure it was fully optimised and up to date
  • Carried out on-page SEO improvements across key pages of the hotel website
  • Worked on local SEO signals including business listings and citations to strengthen local search presence
  • Provided ongoing SEO management to monitor performance and make adjustments as needed
  • Supported the team with website content updates on an ongoing basis

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